Laumeier Sculpture Park Identity
One of the first and largest dedicated sculpture parks in the country, Laumeier Sculpture Park bills itself as a “living laboratory.” Housing an ever-changing variety of exhibits, Laumeier presents contemporary art in a unique outdoor environment. Laumeier’s leadership wanted a brand that would differentiate the park, highlighting the always-changing nature of the space. Inspired by the park’s natural surroundings and the iconic sculpture, “The Way,” the new identity plays with perspective, inviting the viewer to look at it from all sides. The logo, like Laumeier and its sculptures, is dynamic and experiential.
